octupie
For Instagramcreators and personal brands

Every niche has a few reels that break out.

Octupie finds them, explains why they worked, and writes your version in your style.

Start your 7-day free trial

No card. Nothing is charged after 7 days unless you pick a plan.

See how it works
01How it works

From scrolling to posting.

Add your Instagram handle. Octupie does the rest.

  1. 01

    See what's working

    Octupie watches the accounts in your niche and shows you the reels doing far better than they usually do.

    Octupie's feed: reels from your niche scored 145x and 41x their usual views
  2. 02

    Know why it worked

    Open any reel and see the hook, what's on screen and the structure, plus the part you can copy.

    An Octupie breakdown: the hook scored three ways, why it worked, and what to steal
  3. 03

    Get your script

    Pick a hook and get a ready-to-film script in your style, in about 30 seconds.

    A finished Octupie script, with Studio open beside it for edits
02Why Octupie

Why not ChatGPT, or an agency?

Finds what's working in your niche
Octupie: Watches your competitors and flags reels that beat their usual views.
AI chat tools: No. You find the reels and paste them in.
An agency: By hand, as good as the team doing it.
Explains why a reel worked
Octupie: The hook word for word, what's on screen, the structure, what to copy.
AI chat tools: Only from what you paste in.
An agency: If you ask, in their report.
Writes in your style
Octupie: Learns from your own reels: your tone, phrases, openers and closers.
AI chat tools: Only if you keep feeding it your examples.
An agency: A good writer gets there after a few rounds.
Time to a script you can film
Octupie: About 30 seconds, with hook options, cues and a caption.
AI chat tools: Minutes, after you've done the research.
An agency: Days, with briefs and revisions.
Cost
Octupie: From $29 a month, after a 7-day free trial.
AI chat tools: A low monthly fee, plus your time.
An agency: A monthly retainer.

Octupie doesn’t film, edit or post for you. It does the research and the writing, so you can spend your time on camera.

04FAQ

Questions creators ask.

01What does Octupie do?

Octupie is the AI agent that does the two things a content agency actually charges for: niche research and scriptwriting. You onboard once, it learns who you are and how you write, then it maps your niche, brings you a feed of the outlier posts worth learning from, explains why each one worked, and turns any of them into a reel script in your style. Research and scripts, always on, without the retainer.

02Do I have to add the competitors I want to track?

No. That is the old way. Octupie learns your niche during onboarding, finds the top accounts in it, watches them for you, and surfaces the outliers automatically. You get a curated feed instead of a blank tracker. If you want to follow a specific account you still can, but you never have to build the list by hand.

03What happens during onboarding?

You enter your Instagram handle and tell Octupie who you are and what you are after. LinkedIn, X, YouTube, your website and documents are optional extra context. Octupie studies your profile and content, shows you what it understood, interviews you briefly like a strategist would, and helps you pick up to 5 content pillars. Then it writes your strategy documents, in about 11 minutes, and maps the competitors in your niche. Everything it writes later is grounded in that strategy.

04What is an outlier post and why does Octupie focus on them?

An outlier is a post that significantly outperforms the account's own baseline. If a creator usually gets 20k views and one hits 200k, that 10x post is the outlier. It is viral relative to that account, not the internet. Octupie surfaces only outliers because they are the cleanest signal of what an audience actually responded to that week. Trends are noise. Outliers are signal.

05How does Octupie write in my style instead of a chatbot's?

Octupie builds a style profile from your own reels, captions, and any writing samples you add: your tone, pacing, hook style, and vocabulary. When it writes, it uses the hook, structure, and payoff from a researched outlier while grounding the new script in your creator memory.

05Start

Your first 7 days are on us.

Start your 7-day free trial

No card needed. 3 scripts and your niche's top reels, free for 7 days.

No card. Nothing is charged after 7 days unless you pick a plan.

On a paid plan? 14-day full refund.

or
Shivank GouraRunning a team or agency? Talk to ShivankCo-founder & CEO. 30 min on seats and setup, no slides.